PChome eBay Co. Ltd. and CYBERBIZ, the innovators of the leading Online Merge Offline ecosystem, announced a strategic partnership today (7/31). The partnership combines their strengths to launch a dual-platform e-commerce service, ‘Platform + Brand Official Website.’ By integrating over 11 million monthly users from Ruten Marketplace with CYBERBIZ’s online and offline store integration platform with Online Merge Offline smart retail solutions. They aim to help consumer brands across Taiwan leverage synergies to create an open and flourishing e-commerce ecosystem.
Ruten Marketplace General Manager, Vicky Tseng, stated: “’Openness, collaboration, and interconnection’ are the keys to the strategic alliance between Ruten Marketplace and CYBERBIZ. This alliance leverages each party’s inherent advantages to achieve integration between e-commerce traffic platforms and multi-channel integrated official websites. Ruten aggregates online curated marketplaces and offline diversified business exhibitions, working with CYBERBIZ to create new Online Merge Offline business appearance and market collaboration models.” Through this strategic partnership, brands will not only have more platform resources, traffic, and marketing tools at their disposal but will also be able to participate in online curated marketplaces and offline diversified business exhibitions. By integrating brand cooperation and complementary product categories, they aim to achieve market development, business expansion, and brand value optimization.
CYBERBIZ Founder and CEO, Jimmy Su, remarked: “CYBERBIZ has always been focused on how to advance Taiwan’s e-commerce industry and effectively help brands simplify their operational processes.” According to international experience, D2C(Direct-to-Consumer) brand official websites will become a necessary channel for future e-commerce operations. We are thrilled to have found a like-minded partner in Ruten Marketplace to jointly launch the ‘Platform + Brand Official Website’ dual-platform store service. This service will not only drive traffic to brand official websites but also leverage the strengths of these websites to help merchants deepen their brand management. Through the CYBERBIZ system, merchants can consolidate member’s data, conduct member remarketing, and automate marketing. If merchants also operate offline channels, they can directly implement the Online Merge Offline business model.
Previously, brand merchants had to seek additional online traffic to gain customers and sales orders after establishing their official websites. With the partnership between Ruten Marketplace and CYBERBIZ, brands participating in the dual-platform store service will also be listed in Ruten Marketplace’s search matchmaking, providing new exposure and sales opportunities supported by millions of visitors.
The dual-platform store service, created through this strategic alliance, will initially invite stores from PChome Store by Ruten Marketplace to be among the first participants. Starting from August 1, the merchants from PChome Store can choose preferential upgrade plans to immediately use the CYBERBIZ solution to establish brand official websites and benefit from Ruten Marketplace’s platform search promotion. At the same time, Ruten Marketplace will handle the transfer of product data, automatic redirection of original platform stores, notification of existing customers, and synchronization of product listing pages and product traffic pages, enabling a simple and rapid launch of the dual-platform store service for Online Merge Offline integrated business.
Ruten Marketplace, with its advantage of aggregating 300 million items and over a million sellers, combined with CYBERBIZ’s integration of online and offline member data and all-channel resources, allows retail brands to develop their e-commerce business with the support of platform traffic. They can integrate offline stores and physical locations, manage members’ operation, analyze data, and create a smooth and continuous shopping experience both online and offline.
About Ruten Marketplace:
www.ruten.com.tw, established in August 2006, is a C2C e-commerce platform jointly founded by PChome Online and eBay. It currently features over 300 million items and a million sellers, offering diverse matchmaking and trading services
About CYBERBIZ:
Founded in 2014, CYBERBIZ is dedicated to AI data intelligence, platform integration, and technological innovation. To date, it has helped over 35,000 brand clients in Taiwan successfully launch their online businesses and digital transformation.
